Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

4. Tick tock … deception is coming. Competition is fierce during the holiday season. While "The Hunger Games" arena is filled with competitors, obstacles and traps, customers are often sent confusing and useless offers during the email marketing games. For example, some marketers may be inclined to try and beat the competition by claiming that their deal is ending in the next 30 minutes, when, in reality, it's available for 24 hours. If you choose to adopt a similar strategy, you'll surely burn bridges with your customers. No one wants to find out they made a purchasing decision based on scare tactics. Loyal customers will stay true to the companies that send honest promotions and realistic offers.