Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

3. Play the dating game. While forced together by chance, Peetah eventually won over the heart of Katniss. Similarly, email marketers need to turn on their charm and win over the hearts of ISPs to gain entrance into their customers elusive inboxes. To do so, be sure to avoid promotional topics in your subject lines and "From" sections — and never come across too needy. Sending timely, targeted emails is a surefire way to gain the trust and respect of an ISP, resulting in a second date with the inbox and breaking up with spam. Never give up if those tricky ISPs play hard to get at first. You didn't see Peetah giving up, did you?