Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

While this may sound like a complicated and time-intensive process, with the help of analytics tools and A/B testing capabilities, you'll be able to easily find the winning formula from the get-go. Be sure to test a variety of factors, including subject lines, calls to actions, graphics, etc., to determine which campaign aligns best with your customers’ preferences and will result in a victory for your brand.