Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

2. Your email marketing Mockingjay — make an impression. When you look good, you feel good, right? Similar to how Katniss puts on a façade to entice her sponsors, email marketers need to adopt a mix of eye-catching graphics and personalized content to make a lasting impression. To avoid the dreaded delete button and safely reach your subscribers’ inboxes, your emails need to be personalized and tailored to your audience's desires.