Why Email Marketing is Like ‘The Hunger Games’: 5 Tips to Survive the Spam Folder

With retailers ramping up their email marketing efforts during the holiday season, they need to take steps to ensure their emails are ending up in their subscribers’ inboxes rather than the dreaded spam folder. Consider these five tips, with an ode to "The Hunger Games":

1. Channel your inner Katniss with fail-safe precautions. With her life on the line, Katniss never makes the same mistake twice. Taking fail-safe sending precautions prevents the same from occurring in your email marketing campaigns. You'll be sure to ruin your chances with customers if you spam them with emails they can't open. With more and more consumers reading email via smartphones or tablets, be sure to implement responsive design templates to make your content is easy to read and interact with. Otherwise, similar to how the cannon blast signals a tributes demise, you'll become a victim of the delete button and will leave the email marketing games early.