Do You Know What Really is Driving Your Demand?
Why an effective method of matching back sales is crucially important to your multichannel company’s health.
Without knowing the true performance of all segments mailed, you could make false conclusions that influence your marketing strategy. A matchback will keep you on track and give you the confidence to make sound decisions.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. Call (302) 537-0375, or visit www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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