Do You Know What Really is Driving Your Demand?

But today, with an average 35 percent of business coming through the Internet, and the same 15 to 20 percent non-traceable factor as before, you’re lucky to trace 50 percent of your sales to a specific source code.

This month I’ll discuss the importance of understanding what really is driving today’s order/revenue demand, and I’ll consider treatment of Internet-only buyers. I’ll answer frequently asked questions surrounding Internet buyers as an important component to the multichannel catalog marketing mix.