Do You Know What Really is Driving Your Demand?

Before the advent of the Internet, catalogers could trace 80 to 85 percent of their business to a specific source or key code. They knew where the business was coming from and could make sense of the results as detailed by the source code report, and they didn’t need to match back Internet and non-traceable results to a specific code. They simply could allocate non-traceable results proportionally across all key codes.