Check it Out: Why eBay is the Winner of the 2013 Holiday Shopping Season

"Cinderella: An Inspirational Fair-Retail" was created by eBay in partnership with the Laura Crane Youth Cancer Trust — all proceeds went directly to the charity — with the goal of creating an immersive shopping experience.

Members of the audience were given possible gift ideas (with photos and product descriptions) from the play's Fairy Godmother on a tablet that was provided for each seat. As the fairytale unfolded on stage, characters and specific events called for the audience to help the characters by searching on their tablet for the best present for each as well as provide gift ideas for loved ones. eBay featured items and descriptions from various sellers. Each character was not only a familiar name in the fairytale, but a representative of a loved one of an audience member who they had to shop for. Before the show, participants were encouraged to provide their email address so that after the performance eBay could send them the links they chose throughout the show to help guide further purchasing.