B-to-B Insights: A New Toy to Play With?
The primary benefit of having your brand's catalog included on a catalog app is that once a consumer downloads it, your catalog automatically appears on that person's tablet. It's like you've mailed a catalog to a known catalog shopper. Companies that could never afford to mail a catalog now have a circulation in the hundreds of thousands.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
