B-to-B Insights: A New Toy to Play With?
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Once again, these apps, as of yet, aren't for most hardcore B-to-B catalogers. If you sell cable to the electronics industry, for example, catalog apps are probably not for you. However, if you market business gifts, specialty apparel such as nurses' uniforms or coveralls, animal supplies, tools, or even office furniture, you'll want to look into getting your catalog included on these apps. Then start testing.
- Companies:
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.