B-to-B Insights: A New Toy to Play With?
Finding the Right App on the Menu
Some tablet apps (e.g., Google Catalogs) are cross-platform, however, most tablet apps only accept B-to-B catalogs for products with consumer appeal, such as food, tools and uniforms. A few tablet apps are only available on the iPad, which dominates the tablet market. For payment models, Google Catalogs is priced right — it's free! Catalog Spree offers a couple of payment options, including a pay-per-click model; Coffee Table offers an affiliate, percent-of-sale approach.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
