B-to-B Insights: A New Toy to Play With?
Your digital catalog can be hosted a couple different ways, including via a third-party service that plugs into your website or a third-party tablet app that offers a variety of payment methods.
Many third-party web catalog services, such as those provided by Movada Media or printers, offer a fixed, per page fee for converting and hosting your catalog, along with other incidental fees. For most B-to-B catalog retailers, they're the best place to start. However, some of them don't fully support the Apple platform, so functionality such as the click and add to shopping cart features don't work properly on an iPad.
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A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
