B-to-B Insights: A New Toy to Play With?
You'll also need to consider the venues where you'll display your catalog. Obviously you want it on your website. Placing a prominent icon with a call to action such as "Shop our Digital Catalog" is a simple and effective way to start measuring traffic. You'll also want to highlight any offers or specific marketing messages that make your digital catalog unique.
- Companies:
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
