Valuations & Acquisitions: Why Deal Due Diligence Is Worth a Try

To operate a catalog/Web multichannel marketing business with what is considered “good” profitability — 8 percent to 10 percent EBITDA (earnings before interest, taxes, depreciation and amortization) — you have to understand the economics of your prospecting and how those economics compare for new customers sourced by a catalog mailing vs. those labeled as “pure” Web-sourced.