Valuations & Acquisitions: Why Deal Due Diligence Is Worth a Try

The result shows the “large” amount of money made through housefile mailings, and the typical loss (or breakeven) recorded by prospect mailings. This helps any investor understand where the money is made and why it might be necessary to spend (invest) in prospecting. Furthermore, this model portrays a generally positive view of cataloging: the ability to manage earnings over the short term through cut-backs in prospect circulation — in poor times (see House Customer vs. Prospect Mailings below).