Site-to-Store: How to Be A Great Pick-Up Artist
Retailers offer it. Consumers like it. But what drives site-to-store success?
3. Remember that in-store shoppers are digital too. Just because someone shops at your store doesn't mean they're not online and don't want increased flexibility. Site-to-store remains a slightly more appealing option to in-store shoppers than online shoppers:
- 53 percent of in-store shoppers said they would consider using site-to-store; and
- 44 percent of online shoppers would consider using site-to-store.
4. Target the right demographics. Age plays a role in the use of site-to-store, so keep demographics in mind. Younger shoppers are "more likely" or "somewhat likely" to use site-to-store, for example. The breakdown is as follows:
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