Site-to-Store: How to Be A Great Pick-Up Artist

1. Tell shoppers how close you are. Distance from a store impacts use of site-to-store features. As the chart to the right shows, 100 percent of shoppers surveyed by Compete said they'd pick up in-store if the nearest location was less than a mile away. Add functionality that enables consumers to auto-calculate the closest store from their shopping carts. If your stores aren't within 10 miles of a large proportion of your customers, site-to-store may not be worth the investment.