Site-to-Store: How to Be A Great Pick-Up Artist
Retailers offer it. Consumers like it. But what drives site-to-store success?
Simply put, site-to-store is a win-win for customers. It saves them money and provides the "now" factor — both of which increase customer satisfaction. Retailers also get the opportunity to make customers happy, convert incremental customers and increase basket size. In the Compete report, for example, 23 percent of customers who used a retailer's site-to-store option said they purchased more items while in the store.
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