Site-to-Store: How to Be A Great Pick-Up Artist
Retailers offer it. Consumers like it. But what drives site-to-store success?
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Tim Wilson
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Why Customers
Use Site-to-Store
First and foremost, they want to save money. As the chart to the right shows, 75 percent of folks who chose site-to-store options did so because it was cheaper than paying shipping costs. The next most popular reason? Instant gratification. Forty percent of respondents to our survey said they used the option because they "wanted the product immediately."
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Tim Wilson
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