Site-to-Store: How to Be A Great Pick-Up Artist

If The Compete Online Shopper Intelligence report published in the fourth quarter of 2009 is any indication, investments in site-to-store to date have yielded good adoption rates and results. We learned the following, which served as the basis for the report:

• 92 percent of online shoppers are aware of site-to-store features;
• more than half of online shoppers said they used the feature at 
least "occasionally";
• 44 percent said they'd purchase more online with in-store pickup as an option; and
• 80 percent rated their experience with site-to-store as 
"good/excellent."

There's still room for improvement — only one quarter of online shoppers use site-to-store "often" –— but retailers already doing site-to-store are succeeding. A key reason is because their customers are letting them know what's important when it comes to this option, and retailers are listening.