Site-to-Store: How to Be A Great Pick-Up Artist

Many online retailers today offer some type of site-to-store option, such as in-store pickup from store inventory, ship-to-store or a combination of the two. As a result, now is a great time to look at what site functionality and enhancements retailers should consider leveraging when it comes to site-to-store options. What strategy changes would better engage consumers, and why should you spend scarce dollars on these options?