Why Consumers Crave In-Store Experiences

In general, however, products that require a certain amount of "customer intimacy" will require some kind of in-store experience. This could include new or unfamiliar products as well as products that need to be touched, tried on or tangibly experienced prior to purchase. Many retailers, including a growing number of online-only brands, are starting to see that there's no substitute for the live experience of interacting with their products.