Customer Reviews: Is Facebook the New Foursquare or Yelp?

Dedicate resources. Of course organizations should establish solid social media policies up front, which clearly define their online voice. Your executive team should seriously consider designating a seasoned community manager to track and converse with customers and interested parties on Facebook and other social media platforms. The ability to monitor and quickly respond to online comments is of even greater importance now, and shows no signs of waning.