Customer Reviews: Is Facebook the New Foursquare or Yelp?

Organizations savvy and flexible enough to capitalize on this trend have much to gain in terms of increased brand equity, lead generation and customer loyalty, but only if they take certain steps to ensure that it happens. Here are some examples:

Posting boring pictures or "hey guys" status updates won't cut it anymore. Simply blasting out the latest company updates won't increase followers or drive community engagement. While this may not be a new revelation, organizations now need to take it a step further by crafting their Facebook status updates and page content in such a way as to invite conversation among various target groups.