Why the Cloud is So Attractive to Retail Marketers

Since switching to cloud-based proofing, Guitar Center's marketing projects operate much more smoothly. "We're now much faster and efficient getting projects out the door," said James Smith, director of merchandise operations at Guitar Center. "Since there's no printing involved, the time we spend managing proofs — distributing and collecting them; figuring out who wrote what; and what comments to enact — has been reduced by over 90 percent. What once took four hours now takes less than 15 minutes."