Why the Cloud is So Attractive to Retail Marketers

The results achieved from transitioning these activities to the cloud have been very impressive. SailThru reports a 99 percent reduction in campaign setup time. Working with a large mobile operator, Placecast helped Starbucks' mobile ads reach a 93 percent brand recall rate; and KeySurvey helped National Dodge Volkswagen save a "ton of money in advertising ... just by Chrysler alone." A recent study by Intellilink revealed that online proofing helps retailers deliver marketing campaigns 56 percent and reduces their management effort by an average of 59 percent.