Why the Cloud is So Attractive to Retail Marketers

By moving review and approval processes to the cloud, retailers can have each user easily share the same document and managers can see who is working on it in real time. Such cloud-based collaboration means retail marketing teams can deliver high-volume marketing projects faster and with less management time. Retailers have told us, "We needed to get out of the Stone Age" and "We were spending too much time and money on project management."