Why the Cloud is So Attractive to Retail Marketers

There are also great tools for project management, help desk software and, in my company's case, online proofing for marketing content. We work with many retailers who previously relied on PC-stored files and email to collaborate on high-volumes of content — e.g., catalogs, print ads, web pages. This resulted in a deluge of email, multiple copies of the same document residing on multiple machines and a huge amount of management time being consumed tracking who made which changes to which document.