Why the Cloud is So Attractive to Retail Marketers

Cloud adoption is driven by the need of businesses to get the greatest value from technology budgets through better adoption of business applications, improved collaboration and increased agility. This is particularly relevant in retail, where marketing teams have to manage an increasing number of customer touchpoints — e.g., e-commerce sites, web-enabled smartphones, social networks, etc. As a result, marketing teams are struggling to deliver the high volumes of content needed by all of these channels. They're finding that on-premise, legacy systems simply don't deliver the ease of use, collaboration and agility required.