Why Catalogers Should Blog for Search

My suggestion is to empower all employees to participate in your company’s blogging efforts. By leveraging not only executives, but literally every member of your team, you’re able to greatly magnify the volume of relevant content about your company and your products. Look to your customers, as well. We’ve seen very successful clients use follow-up e-mails to automatically solicit feedback on purchased products. That content goes right into blog posts.