Customer Acquisition: Why BustedTees’ Acquisition Strategy is No Laughing Matter

Bounce Exchange's BounceX software also helps BustedTees decrease its shopping cart abandonment rate. The software tracks the cursor movements of every site visitor in real time. Then it detects actions that indicate users are going to abandon the site — e.g., scrolling their mouse to the top URL bar, clicking on the back button, moving from the checkout page to BustedTees' homepage or a product page — and overlays a box at those points, which BustedTees uses to offer an incentive to the abandoning visitor to stay and complete their transaction.