Customer Acquisition: Why BustedTees’ Acquisition Strategy is No Laughing Matter

BustedTees is using software from Bounce Exchange to execute this strategy. Since implementing its retargeting campaign, BustedTees has "increased our email acquisition rates each month by five times over last year's rate for those same months," says Adam Schwartz, general manger of BustedTees.

Facebook has also proven to be great for email address acquisition, Schwartz adds. "We run ads on the right rail of Facebook pages that offer 20 percent off BustedTees' merchandise. When consumers click on the Facebook ads, they're taken to a landing page where they're asked to register with their email address." BustedTees began using Facebook for email address acquisition in April. As of press time, 8 percent of BustedTees' customers gave the brand their email address on Facebook.