Customer Acquisition: Why BustedTees’ Acquisition Strategy is No Laughing Matter

The customer acquisition strategy put in place last year by BustedTees, an online retailer of T-shirts that was started by the founders of CollegeHumor.com in 2004, is no joke. The strategy involves placing display ads across the web on targeted sites. When prospects click on the ads, a box pops up that asks for their email address in exchange for a 20 percent discount on their first order.