Editor’s Take: Lobbying

Play The Media

Other easy things can make a significant impact. It's no secret that politicians follow the media closely. Submit a savvy op-ed piece to a local paper. Write something a publication will accept. If your name and issues are out there, politicians will pick up on it.

Postal reform may be dying now, but stand by and be ready to play a role in whatever happens next. As for fending off privacy advocates, lobbying on your part may not be the way to go for now; just be smart. “All the lobbying in the world will do no good if consumers continue to be concerned that they have no control over the use of their names,” says the DMA’s senior vice president of ethics and consumer affairs, Pat Kachura. “When consumers say they want off your list, take them off! And that includes not putting their names in co-op databases.”