Editor’s Take: Lobbying

So what approach will make an impact? Hand delivery. No time or money available to visit D.C.? Association reps have the entrée to make personal contact, as do some vendors who sit on association boards. Let them be your couriers. State your case about the vitality of direct shopping, the jobs your company brings to your rep’s district, the gas you help customers preserve by not having to drive to the mall and other positives about your business.