Profile of Success: Fun in the Sun

With the Internet, we were kind of like the stepchild in the beginning. Everyone was like, “What’s going on? You’re taking our business!”

Or we were like the kid whose parents went away for the weekend. We couldn’t do just about anything, but we were running under the radar for a long time because it wasn’t a huge percentage of sales. When sales started to pick up very quickly, all of a sudden your parents have come home from vacation and they want to see what you’re doing and how you’re doing it. We’d always operated effectively and efficiently, but it was a challenge to be ignored. And then it was a challenge to have a spotlight on the division, too.