Profile of Success: Fun in the Sun

CS: What’s been your most difficult challenge, and how did you overcome it?

MM: As a company, one of the hardest decisions for the senior management team was to divest the other brands. Mark, Fore & Strike was a family brand, so to make that decision and get behind the winning horse was difficult. It didn’t take very long for sales to continue to skyrocket and reap the benefits of those rewards, however. That was a very difficult personal decision, too. I started with Mark, Fore, and there were a lot of us here that grew up with it.