Profile of Success: Fun in the Sun
Why Boston Proper’s Margaret Moraskie loves what she does
CS: What do you enjoy most about the catalog/multichannel business?
MM: I love that in the catalog, and especially the Internet, business, you put an offer out there and you get immediate gratification — you see what’s selling. I could send an e-mail today and see what’s selling tomorrow, and then change the store around. You can see the shifts that you make and get imme-
diate results.
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