Selling on eBay: Can a Big Brand Make it on eBay?

Brand Recognition
eBay's changes offer a number of incentives for large retailers; however, retailers still need to assess whether eBay is a good fit for their brands. Historically, some retailers of luxury brands have viewed eBay as a place ripe for brand fraud, with sellers illegally posting unauthorized items. With the shift to larger, better known brands using eBay as another sales channel, it presents an opportunity for retailers to post their own branded, authorized listings on the site. This gives retailers more control of their brands and presences on eBay.