Selling on eBay: Can a Big Brand Make it on eBay?

An important aspect to every successful e-commerce strategy is determining when, how often and how many items are posted to the marketplace. eBay's new fee structure further emphasizes the importance for retailers to get their full catalogs posted and maintained on its site in an efficient way.

If best-sellers aren't posted often enough, potential sales may be missed. If they're posted too often, the marketplace might become flooded and revenue can be lost. Large retailers should work to optimize this balance and develop a software schedule to keep a specific number of listings live on the marketplace for each item that uses the schedule. When this type of schedule is used with a fixed-price listing, it becomes unnecessary to monitor the listings to replace items that are sold. The software will automatically post a new listing when the quantity in your live product listing becomes depleted, ensuring that retailers don't miss out on future sales opportunities.