Selling on eBay: Can a Big Brand Make it on eBay?

eBay's Fee Structure
As an incentive to bring well-known brands to its site, eBay has reorganized its fee structure to focus heavily on a fixed-price format. In fact, fixed-price listings now account for up to 60 percent of eBay's sales. This provides retailers a low-risk opportunity to list their full catalogs and pay a commission to eBay only when a sale is completed. This change is vital to attracting large retailers to sell on eBay, and is more in line with other online marketplaces such as Amazon.