Selling on eBay: Can a Big Brand Make it on eBay?

These changes should encourage large retailers to bring their full catalogs to eBay to tap into the potential of the marketplace's 90 million active shoppers. One well-known brand is already doing this. In general, while large retailers often have held misconceptions that they can't be successful on eBay, the rewards of shopping on the site may soon quell their reservations.