Selling on eBay: Can a Big Brand Make it on eBay?

Given the current tenuous state of the economy, large retailers are looking to further diversify their businesses and grow sales by venturing out to other online channels. While in the past launching a new marketplace on a site such as eBay presented challenges for large retailers from a technical and business standpoint, that's beginning to change. As opposed to its traditional auction-style listings — which are generally less attractive to big brands that don't have the flexibility to compete in this environment — eBay is moving toward a fixed-price marketplace. It's also lowering its listing fees.