Why the Amazon Prime Price Increase is Good for Retailers

What lessons can retailers learn from Amazon's decision to raise the price of Prime? Take action! Since the last time Amazon made a big splash like this, the launch of Prime in 2005, the company has increased its sales 10 times over. In the decade since, the company's innovations have continued to expand its share of the e-commerce market. For retailers, the critical lesson is to act now, because failure to act could mean Amazon is taking your business.