Why the Amazon Prime Price Increase is Good for Retailers

So where will Amazon go next with Prime? Using Costco's different membership levels as a guide, the next logical step would be for Amazon to offer different levels of Prime at various prices. Instead of today's approach of giving customers the "kitchen sink," Prime would feature a range of services, including music streaming, mobile apps, online storage and same-day delivery in expanded markets. Digging into the options on the delivery side, Amazon will likely offer same-day delivery as a part of a new Prime level in an a.m./p.m. service-order in the morning, get it by the evening and vice versa.