Why Accurate Addressing Matters More Than Ever

In postal vernacular, the rules for proper addressing are operating now in what we call the Cycle-L environment of the USPS’s Coding Accuracy Support System (CASS). The Postal Service has begun to educate suppliers and mailers about its Cycle-M requirements, which will take effect Aug. 1, 2008.

An example of addressing rules for Cycle M is the new requirement for mailers to process their lists against the Postal Service’s LACS database to convert rural-route addresses into their city-style equivalents. While Cycle L allows for leeway regarding incorporating LACS changes into their actual mailing databases, the rules next summer will require it.