Why Accurate Addressing Matters More Than Ever

Mail’s Constraints
Mail is a medium, and it requires those who use it to observe its constraints. For instance, the single most important facet of any advertisement or marketing message that’s distributed via mail is the address. It’s the equivalent to the 10 digits most of us dial when we use the phone, or the e-mail address that must be correct in all regards if our message is expected to go to our intended recipient.