Why Accurate Addressing Matters More Than Ever
Postal rules are tougher; so are consumers and legislators
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Every medium used by businesses for communication and commerce comes with constraints unique to that medium. The ad you’d publish in a newspaper often is nothing like the ad you’d air on TV. Likewise, the ad you’d air on the radio often will have remarkably different characteristics than the written offer you put in your catalog.
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- Companies:
- United States Postal Service
Gene Del Polito
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