Why Accurate Addressing Matters More Than Ever

An area that’s recently garnered a great deal of Postal Service attention are the many matters pertaining to addressing. This shouldn’t come as a surprise, since the address is the single most important mailing element as far as delivery is concerned. Think about it: If the whole purpose for sending an advertising or marketing message by mail is to make contact with the intended recipient, ensuring the recipient’s address is as accurate and complete as possible makes sense.